Interesting fact: 72% of all products added to basket remain unpaid.
The research assesses the abandoned baskets problem for online retailers in billions of dollars.
So why are customers leaving the website before processing their orders?
There can be few reasons:
Customer not trusting the website
Order processing very frustrating
Payment getaways. No desired payment option.
Shipping. No free shipping or didn’t order enough for free shipping.
Too many products added to cart and probably want to return later
Interrupted. Need to turn off the computer and run.
As practice shows, you can return back up to 30% of abandoned basket owners if you’ll properly configure your online store.
I’ll not talk about usability and trust to the online store. I’ll write about it later in other posts.
In this post, I want to show one solution that can save all products in the basket and send a notification to the customer.
One amazing thing here that you need only 5 minutes to install and configure this plugin. This plugin can help you increase returned customer percentage for few dozens of percents.
This is the addon for Joomshopping component and it is name is Cart save.
This addon features:
All products in the basket saving when user leaving the website.
Automatic sending a notification to the user about unpaid orders.
Admin can see every user basket and wish list.
After some time (that you can set in the configuration) the user will get a notification with the text “You have unpaid order and here is the link to it”.
For the guest users
Basket saving with cookies and when users will return to the website he will find all his products in the basket.
In the configuration admin able to set cookies life time.
As you can see this addon can help you increase your sales just in few clicks.